Companies chasing better AI results keep comparing models, while the real problem goes untouched: the AI knows nothing about their business. The decisions, client history, and reasoning behind every change happened in meetings and were never written down anywhere a model could read.

Rokas Jurkėnas, founder and CEO of Idea Link, a 20-person AI-native software agency with over 100 delivered projects, will show what happened when his company started recording every meeting and treating those conversations as a dataset. With every client call and internal discussion indexed and queryable, the same models that gave generic answers a year ago now give grounded, specific advice, and the use of AI for real internal decision-making across every role has increased exponentially.

The session will walk attendees through the full implementation: making capture nearly effortless, handling the cultural shift of being recorded, and connecting the data to an assistant that actually knows the business. Attendees will leave with a step-by-step blueprint, a checklist for introducing recording without losing the team's trust, and a case study showing what happens when it's done.