Raghav Matta
Senior Solutions Architect | Senior Cloud Engineer

Databricks | dunnhumby

India

About

Raghav Matta is a Senior Specialist Solutions Architect at Databricks, where he helps organizations tackle complex big data challenges. With over ten years of experience across cloud data platforms, he has assisted numerous clients in deploying scalable analytics solutions. His expertise spans Azure, big data, and Apache Spark.As a Microsoft Certified Trainer for eight consecutive years, Raghav has delivered sessions at multiple conferences and meetups, sharing insights on the Azure Data Platform and artificial intelligence (AI) services.
Talk

Raghav Matta | Sentiment Analysis using Databricks AI Functions

Sentiment Analysis, Databricks, SQL, Natural Language Processing

In this talk, Raghav Matta explore a real-world scenario involving real-time social media analysis using Databricks AI Functions in SQL for enrichment powered by large language models (LLMs).

He begins by outlining the business problem, focusing on how organizations monitor sentiment, trends, and reactions on social media platforms.

Next, he walks through the solution architecture, including Azure Event Hubs, Unity Catalog, and Azure Databricks, with a focus on Databricks AI Functions in SQL, such as aianalyzesentiment(), aiextract(), aiclassify().

He then ingest live or simulated social media content into Databricks, apply Databricks AI Functions to analyze sentiment and topics, store the results in Delta Lake, and create visualizations using Databricks AI/BI.

Finally, he uses a Databricks Genie Agent to ask questions about the analyzed data in natural language and derive further insights.

2026-11-25

12:15

13:00

Data Value & Trust