Two years after presenting their decentralised data product journey at Big Data Conference Europe 2024, GEMA is scaling an integrated ecosystem of governed data products that now serves more than 700 internal and external users. External users draw on GEMA’s data while contributing new perspectives and, in some cases, data back into the ecosystem, creating a continuous exchange of value.

Supported by a matrix organisation that brings business ownership and data expertise together, GEMA combines self-service, automation, governance, natural-language analytics, and AI agents to make trusted data products easier to create, access, and use.

The session explores how AI enables non-traditional analytics users to work with data without writing SQL or building notebooks, while also supporting partner services and a growing marketplace for data-driven offerings.

Attendees will gain practical lessons on scaling a data ecosystem that is easier to use, responsible by design, and capable of creating value beyond the organisation.