Steffen Kastner
Principal Product Manager
About
Steffen Kastner is a trained journalist who somehow slipped into product management and user research. He launched Amazon’s online stores for software and toys and made products useful to Weltbild’s customers. He went on to develop dozens of digital products for Haymarket Media and established user research at Gutefrage.net.Steffen helps teams at Digital Product School Munich (DPS) identify problems and develop ideas that connect insights uncovered through user research. DPS is a programme run by one of Europe’s largest entrepreneurship and innovation centres. Currently, Steffen is busy weaving the exclusive AI insights generated by hundreds of DPS teams into the product development process.
Workshop
Steffen Kastner | How to Leverage AI During Product Discovery Without Sacrificing Real Innovation
Product Discovery, Generative AI, Ideation, Product Innovation
<p>When people bring AI into product innovation, they often end up with generic, safe, »average« outputs, because AI tends to regress to the mean. This workshop teaches you how to use generative AI specifically for problem discovery and ideation without falling into that trap. You'll bring your own real problem to work on, and see firsthand how AI can help you generate genuinely novel ideas, ones that go beyond what any AI model was trained on, rather than just remixing existing patterns. You'll get exclusive access to the tools the Digital Product School Munich's teams use. Those were refined over 10 years of work with several hundred product teams.</p>
2026-11-24
09:00
17:00