BIG DATA CONFERENCE

EUROPE 2021

Online Edition

September 28-30

Online

Paolo Dello Vicario

Partner

Datrix, Italy

Biography

Digital marketing consultant (since 2008) and then mechanical engineer. He has got a PhD in Big Data Analysis at the University of Tuscia. He is also the scientific coordinator of the Growth Hacking Master in Talent Garden, as well as a lecturer and speaker in many events and courses on digital. He’s the teaching coordinator of the Second Level Masters in Artificial Intelligence for Business and Security (University of Tuscia).

Since 2019 he is also a partner of the Datrix SpA, a group of companies that aims to leverage the impact of AI on the marketing industry. He was speaker at Big Data Conference 2020.

Talk

NLP & Machine Learning Applied to the Analysis of Advertising Data and User Behaviour on the Website for Marketing Purposes

In this speech, we will understand how to use the events collected by behavioural tracking tools on websites in order to create a performant audience for advertising and marketing campaigns.

Session Keywords

🔑 Machine Learning
🔑 NLP
🔑 Marketing

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